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[16] Mike Keegan thinks the Glazers have shown they know what they are doing and they have won fans round

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  • [16] Mike Keegan thinks the Glazers have shown they know what they are doing and they have won fans round

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    "This script starts in 2005 when the Floridians rode into town with the £525m they had borrowed to complete their £790m takeover and were about to switch onto the shoulders of the club. It really was almost as simple as that.

    "Since then, they have spent an estimated £1bn servicing that debt - but there are no protests. Indeed, the only mention of the debt these days tends to come when United announce their quarterly figures, and even then it is a footnote, almost a relic of a different time.

    "Many fans have short memories. United are now paying big money again for players after some barren years. They are breaking world records in the transfer market.

    "Off the field they are a different beast from that of a dozen years ago. Their commercial strategy is now the envy of the world. Hardly a week goes by without a press release informing the world of another global partner to add to the stable of snack food, tyre and credit card cohorts.

    "None of this comes as a surprise to the Glazer family themselves. Initial intelligence carried out on behalf of the Americans before the takeover confirmed that this was an organisation which, commercially, was punching well below its weight. The Glazers believed this was an area they could improve dramatically.

    "As owners of the NFL’s Tampa Bay Buccaneers, they were wowed by the potential of a club they saw as the biggest in world sport. Indeed a plan to aggressively develop United’s commercial operation was formulated ahead of time, ready to be deployed as soon as the takeover was completed.

    "In 2005 United’s annual revenue was £166m. A total of 29 per cent of which was commercial revenue. This year, they are expecting a record annual revenue of £540m, with around 50 per cent of that figure coming from their commercial operation. While the TV money has an impact, it does not account for the staggering transformation"

    read his thoughts in full via this link -
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