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“In terms of our social media footprint we have garnered close to 300m interactions across Facebook, Instagram and Twitter during the first four months of the season, representing an 11 percent year-on-year increase. To put that into perspective this is more than 80 percent more interactions than the next biggest Premier League club and more interactions than the numbers third to sixth largest Premier League clubs combined. Moreover after the first four months of the season @ManUtd has also been the fastest growing and most engaged football club on Twitter and has genterated over 16.6m likes and retweets, which was the same number of Twitter interactions as the next two biggest European clubs combined.”