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“Reports of the death of live sport are greatly exaggerated. I’ve just come from a Premier League meeting where research shows that the league’s global cumulative audience has increased nine per cent year-on-year, with particularly strong increases in Asia and North America. I need to be careful around this as it’s a very sensitive point in time because the first round of domestic bids are due in on Friday, and all I can really say is that if you look at past history we would expect that the entire process of selling the domestic rights will conclude in a relatively short period of times, within a couple of weeks. They are nearly done in selling the global rights for the next cycle which as you say starts next year. There’s been a lot of indication of an increase which is been well guided for the last year.”