“The longer-term implications will see the club try to get back within two years because that’s when the new 2015-to-18 Champions League cycle kicks in. All the broadcasting and sponsorship contracts are aligned for that new cycle. The club will want to make sure they are back in the tournament for the 2015 to 16 season because the competition will probably distribute even more revenues to the European clubs.”
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[9] Tyson Henly, former head of sponsorship at UEFA says United need to return to the CL soon
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[9] Tyson Henly, former head of sponsorship at UEFA says United need to return to the CL soon
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