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“The new Manchester United home kit for the 2014/15 season proudly embodies the club’s purest and most authentic identity – the iconic red, white and black colours that are instantly recognised around the world. The shirt welcomes the return of the white collar, which for the first time is a ribbed crew neck design. The collar also has a subtle chevron finish, replicating the pattern used on the chest of United shirts from the early 20th century and in more recent times. A hidden button in the collar is unique to the shirt – red with a black trim and engraved with the club name – while there is a small label inside the back of the neck with the message "Youth, Courage, Greatness" to represent the club's values. On the back of the shirt, below the neck, is a black devil from the club crest. Across the back is an engineered mesh in a series of chevrons to again emphasise the importance of the shape to United.”