Christian Purslow

“If Manchester United were to stay out of the Champions League then this deal, which is £50m a year up on the existing Nike contract, would more than compensate them,”

“What they plan to do is have both. The advantage they will have over their rivals is spectacular.

“No other club garners more than £30m a year [on shirt deals] and Man United will be handed £75m. That’s a £45m advantage. In the world of financial fair play, they can spend all of that on players.

“Nike turned this deal down. They had a contractual right to match it but they very aggressively went on the record last week to say, ‘it doesn’t make financial sense’.

“We have another form of City-United rivalry now. City were penalised by UEFA at the end of last season, and have had to make some changes in terms of their squad size this year.

“Manchester United have benefitted massively from these FFP rules, which force you to only spend what you earn in commercial revenue.

“It’s a huge advantage for Manchester United over their closest rivals City, and I expect that to play out over the next couple of seasons.

“We will see much more transfer activity from the clubs which are complicit with the rules, like Manchester United and Arsenal, and maybe less City, Chelsea and PSG.

“This summer is when the old guard in the Premier League, notably United and Arsenal, really get back on the front foot in terms of spending.”